Conceptualizing Muslim Consumer Religiosity: Challenges and Recommendations for Future Research
نویسندگان
چکیده
Recent trends focused on religion as an essential aspect of culture that affects Muslim consumer behavior, especially religiosity. Nonetheless, conceptualizing religiosity for Muslims shows the complexity concept transcends and fields study. Therefore, researchers face challenges in understanding its role predicting behavior. This paper sheds some light topic by highlighting these to provide insight future research agendas.
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ژورنال
عنوان ژورنال: Information Management and Business Review
سال: 2023
ISSN: ['2220-3796']
DOI: https://doi.org/10.22610/imbr.v15i1(i)si.3402